Meaning: If you fight fire with fire in a conflict or a contest, you use the same methods or "weapons" as your opponent.
For example:
- The companies we compete against started spending a lot on advertising, so we had to fight fire with fire and also spend a lot in order to keep our market share.
- If someone attacks me by bringing up problems I had in the past, I'll fight fire with fire and do the same by finding out things about their past.
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