| 1 | brand | n. a particular make of product - to brand v. - branded adj. |
| 2 | consumer | n. the person who buys and uses a product or service - to consume v. |
| 3 | cost | v. [cost, costed, costed] to estimate the price of making a product - costing n. |
| 4 | develop | v. to create a new product or improve an existing one - product development n. |
| 5 | distribution | n. the delivering of products to end-users, inc. advertising, storing etc |
| 6 | end-user | n. the person, customer etc who is the ultimate (and so real) user of a product |
| 7 | image | n. the concept or perception of a firm or product held by the general public |
| 8 | label | n. small piece of paper, metal etc on a product giving information about it |
| 9 | launch | v. to introduce a new product, with publicity etc - product launch n. |
| 10 | mail order | n. the selling of goods by post - mail-order catalogue n. |
| 11 | market research | n. study of consumers' needs & preferences, often for a particular product |
| 12 | packagingUK | n. the wrapping or container for a product |
| 13 | point of sale | n. the place where a product is actually sold to the public - point-of-sale adj. |
| 14 | product | n. something made to be sold; merchandise [includes services] - to produce v. |
| 15 | public relations | n. creation and maintenance of a good public image - public relations officer n. |
| 16 | registered | adj. registered or officially recorded as a trademark - ® abbr. - to register v. |
| 17 | sponsor | n. firm supporting an organisation in return for advertising space - also v. |
| 18 | S.W.O.T. | abbr. Strength, Weaknesses, Opportunities, Threats |
| 19 | total product | n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc |
| 20 | trademark | n. special symbol, design, word etc used to represent a product or firm - " abbr. |
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