| 1 | ad | abbr. advertisement - advert abbr. |
| 2 | advertisement | n. item of publicity for a product or service, in magazine, on TV etc |
| 3 | advertising agency | n. company specialising in producing and placing advertisements for clients |
| 4 | AIDA | abbr. Attention, Interest, Desire, Action - the objective of all advertisements |
| 5 | benefit | n. advantage of a product or service, usually derived from its features |
| 6 | billboardUS | n. signboard, usually outdoors, for advertising posters; hoardingUK |
| 7 | circulation | n. average number of copies of a magazine sold in a particular period |
| 8 | classified ads | n. small advertisements in magazine or newspaper categorised by subject |
| 9 | commercial | n. paid advertisement on radio or TV |
| 10 | coupon | n. part of a printed advertisement used for ordering goods, samples etc |
| 11 | double-page spread | n. advertisement printed across 2 pages in a magazine or newspaper |
| 12 | eye-catcherUS | n. something that especially attracts one's attention - eye-catching adj. |
| 13 | features | n. special characteristics of a product, usually leading to certain benefits |
| 14 | hoardingUK | n. signboard, usually outdoors, for advertising posters; billboardUS |
| 15 | poster | n. large sheet of paper, usually illustrated, used as advertisement |
| 16 | prime time | n. hours on radio & TV with largest audience, esp. the evening hours |
| 17 | promote | v. to (try to) increase sales of a product by publicising and advertising it |
| 18 | slot | n. specific time in a broadcasting schedule, when a commercial may be shown |
| 19 | target | n. objective; what one is aiming at - target audience n. |
| 20 | U.S.P. | abbr. Unique Selling Proposition; what makes a product different from others |
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